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*To view all the pages of each catalog, simply scroll down on each PDF.
DLBA 2020 Annual Report
The Downtown Long Beach Alliance hired me to design their 2020 Annual Report. I worked closely with the CEO and Marketing Director to come up with the basic layout and color scheme. I was then supplied all of the text and photos to be effectively incorporated into each section. Once each section was designed and approved, I made sure the whole report flowed together flawlessly.
ASC Golf Catalog
Action Sports Canopies hosts an annual golf tournament that's also an ideal opportunity to advertise golf specific products. I was asked to design a catalog that highlighted some of ASC's most popular products. The client wanted a clean design that focused on product renderings and minimal text. I worked with a fellow designer to create the product renderings, and to properly incorporate them into each section.
ASC Product Catalog
This product catalog was one of the first created for Action Sports Canopies. It was designed to be a three page, double sided, accordion style catalog. It also had to read accurately when transferred to a digital file, which lead to some challenges. I was supplied the product photos and text, but it was up to me to create a design that would benefit from its accordion style layout. With input from fellow designers, I think we came up with a practical solution.
Premier Canopies Catalog
This was Premier Canopies first product catalog that I was hired to design cover to cover. Boasting a 52 page layout and a tight deadline, it was quite a challenge. With every challenge comes a profound learning experience, and this was no exception. I worked closely with sales reps and creative directors to decide on a basic design and make sure all of the information was presented accurately. Once we had a sturdy foundation, it was just a matter of completing each section in a timely manner.
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